A JA Jewelry Professional is committed to serving consumers in an ethical and educated manner. They actively pursue training and education in order to become the best professionals possible. A JA jewelry professional strives to impart the spirit and values of professionalism.

JA members are committed to providing the best possible service and quality merchandise for consumers. As a sign of this dedication, JA members annually sign the JA Code of Ethics. This document outlines the professional standards expected of all members, and each member agrees to make those ethical standards the guiding principles behind their day-to-day operations.